Legacy Meets ROI: Scaling Frisco’s Main Street with a $90.5M Mixed-Use Hospitality Asset
In the world of high-stakes commercial development, the most complex projects aren't just about pouring concrete—they are about the strategic integration of historical legacy with modern, high-performance "technical shells."
In Frisco, Colorado, a transformational $90.5 million redevelopment is now underway at the iconic Foote’s Rest site. As reported by Mile High CRE, this 108,000-square-foot project is led by PCL Construction in partnership with Tryba Architects, Norris Design, and Wells Partnership. It stands as a masterclass in blending historical preservation with the revenue-generating amenities required for a 2026 mountain hospitality market.
The Technical Challenge: Integrating History and Modernity
For a developer, the Foote’s Rest site represents a unique site-specific hurdle. The project involves relocating and restoring six historic structures—including the Staley House, a blacksmith shop, and three log cabins—and integrating them into a modern town center.
At Terrapin Construction Group, we know that the "Speed to Revenue" on these types of builds depends on the precision of the initial design-build phase. By treating the restoration of these landmarks as part of an integrated delivery model, the development team is ensuring that the property maintains its 1900s character while housing a 21st-century luxury experience.
High-Performance Amenities: Driving the Pro-Forma
The centerpiece of the redevelopment is a 75-key Tribute Portfolio hotel from the Marriott Bonvoy Collection. This isn't a standard box build; it’s a high-performance hospitality environment designed to maximize every square foot of its four-story footprint (three above ground, one below):
Diverse Revenue Streams: Beyond the guest rooms, the asset includes a signature wood-fired restaurant and bar, a rooftop spa, pool, and bar.
Entertainment Anchors: To ensure year-round traffic, the plan integrates an underground bowling venue and Topgolf Swing Suites.
Retail Synergy: Ground-floor retail shops will bridge the gap between hotel guests and active Frisco Main Street foot traffic.
The 2027 Outlook: Project Certainty in the Mountains
With completion targeted for late 2027, the project is navigating the same 2026 labor and material challenges seen across the U.S. By locking in a collaborative effort early, the project team is hedging against market volatility to deliver a "legacy gathering place" for the Frisco community.
At Terrapin, we view projects of this scale through the lens of Project Certainty. Whether it's a $90M mountain redevelopment or a national modular rollout, our integrated approach—honed through over 1,000,000 SF of specialized installations across 38 states—is designed to eliminate coordination gaps and accelerate project delivery.
Frisco isn't just getting a new hotel; it’s getting a revitalized economic engine that respects where the town came from while looking squarely at where it’s going.
